Aether Gym
Aether Gym Website
Aether Gym wanted to focus on the fact that their gym is women owned and women friendly which sets them apart from their competition. To highlight this for them I made sure to use photos that featured women as much as possible throughout the design.
The way Aether Gym decides which personal trainer to pair their members with is by having each client choose one of three training targets. These training targets include cardio training, crossfit, and boxing circuit training.
From this decision, Aether Gym pairs their members with personal trainers who are experts in the specific training target each member is interested in. Since this is a guiding force in their model I wanted to put it right at the beginning of their website.
Aether Gym has a series of workout training amenities they wanted to highlight. Because they focus on personal training they can provide guided courses such as circuit training, guided pool exercises, and boxing circuit classes.
Each of the trainers has their own web presence that they maintain on various social media sites. Aether Gym doesn’t have a dedicated social media manager.
Instead, each trainer plugs the gym in their own socials and the trainers trade days managing the gym’s dedicated social media accounts. It was important to them that people be able to find each trainer on their various social media sites.
Many gym goers list the amenities offered as a deciding factor for them in choosing a gym. Aether Gym distinguishes itself by having steam rooms available to all members. They also have a dedicated meditation zone with state of the art sound proofing.
Another amenity they wanted to feature was their on staff massage therapists that can be booked for 30 minute and 1 hour massage sessions.
